A Bold Step for Youthful Electric Mobility
Citroën is expanding the reach of its compact electric lineup with the Ami Buggy Rip Curl Vision, a concept designed for surf enthusiasts and young urban drivers. Unveiled in Hossegor, France, during the Rip Curl GromSearch finals (November 4–8, 2025), this special edition reflects the automaker's effort to merge electric mobility, adventure-ready design, and youth accessibility.
With the Ami Buggy Rip Curl Vision, Citroën reaffirms its focus on affordable electric transport. The vehicle, accessible to drivers as young as 14 in Europe, strengthens Citroën’s position in the micro-mobility segment.
Partnership Built on Shared Values
The partnership between Citroën and Rip Curl began in 2016 with the C4 Cactus. Since then, the two brands have aligned around shared ideals: freedom, creativity, and environmental awareness.
For this concept, the collaboration emphasizes recycling innovation—notably, floor mats made from repurposed surf wetsuits, underscoring both brands’ sustainability commitments.
Mathieu Lefin, President of Rip Curl Europe, described the partnership as “a reflection of our joint dedication to sustainability and freedom,” noting how this project transforms recycled materials into functional design.
Xavier Chardon, Citroën’s CEO, added that the concept “embodies the free spirit and creativity that unite Citroën and Rip Curl,” reinforcing the brand’s goal of making electric mobility accessible.
Compact, Practical, and Adventure-Ready
The Ami Buggy Rip Curl Vision stays true to the original Ami Buggy DNA, while adopting a layout optimized for surf and leisure use. It bridges the gap between motorcycles and light quadricycles, offering the open-air thrill of two wheels with the stability and safety of four.
Key performance details remain consistent with the standard Ami:
- Top speed: 28 mph (45 km/h)
- Range: 47 miles (75 km)
- Charging: 3 hours via standard outlet
- Seating: Two passengers
- Weight: Under 500 kg (1,100 lbs)
Its lightweight construction and simple charging make it ideal for short city commutes or coastal drives.
Design That Reflects the Surf Lifestyle
Citroën tailored the Rip Curl Vision for practicality and durability in outdoor use. The design blends contrast colors, recycled materials, and functional accessories engineered for surf enthusiasts.
Exterior Details
- Body color: Deep violet-purple
- Contrasts: White roof, black canvas, and spoiler
- Lighting: White LED roof bar for night visibility
- Graphics: Surf-inspired decals and white window stickers
Interior Innovation
- Eco-designed seats with Rip Curl patterns
- Waterproof floor mats made from recycled wetsuits
- Smart storage with purple dashboard bins
- Foldable waterproof compartments for wet gear
- Removable “banana” pouch on the steering wheel for daily use
The focus is on durability, functionality, and ease of cleaning, key requirements for surf communities that transition between beach and street environments.
Designed for Young Drivers
The Ami Buggy Rip Curl Vision targets a young audience—teenagers and urban explorers. In markets like France and Italy, it’s legally drivable from age 14, without a full license. This accessibility makes it one of the few electric mobility options available to minors.
At the Rip Curl GromSearch finals, Citroën provided test drives and a fleet of Ami vehicles for participants. This hands-on involvement demonstrates how Citroën uses real-world events to engage directly with its intended audience.
Accessories Built for Function and Fun
The collaboration extends to custom leisure accessories inspired by both brands:
- Surfboard with Citroën x Rip Curl graphics
- Portable shower and changing mat for post-surf cleanup
- Waterproof bag for wet gear
- Roof and side surfboard mounts
- Ami-shaped wax comb and keychain
- Glass globe artwork by Charlotte Bourrus, symbolizing the brands’ shared ethos of adventure and freedom
- Purple Bluetooth speaker, color-matched to the vehicle’s body
These additions transform the Ami Buggy into a complete lifestyle product, not just a means of transport.
Electric Mobility as a Social Trend
Since its 2020 debut, the Citroën Ami has sold tens of thousands of units, becoming a social phenomenon across Europe. Its simplicity and low cost—priced at roughly $7,000 USD (before incentives)—have redefined what compact electric transport can achieve.
By 2025, Citroën projects continued growth in urban electric mobility, a sector boosted by demand for affordable, emission-free commuting solutions. The Rip Curl Vision edition demonstrates how creative collaborations can broaden electric adoption among younger drivers.
Environmental and Market Implications
Citroën’s concept does more than promote micro-mobility—it tests consumer response to lifestyle-oriented EVs. The Ami Buggy’s sustainability features, from recycled materials to compact electric efficiency, align with EU environmental directives promoting circular design.
From a market perspective:
| Feature | Ami Buggy Rip Curl Vision | Standard Ami |
|---|---|---|
| Price (est.) | ~$7,000 USD | ~$6,500 USD |
| Range | 47 miles | 47 miles |
| Top speed | 28 mph | 28 mph |
| Driveable age | 14+ (Europe) | 14+ (Europe) |
| Target market | Young, active drivers | Urban commuters |
The addition of lifestyle features suggests Citroën’s intent to expand Ami’s reach into leisure mobility, potentially paving the way for limited production runs or future accessory kits.
A New Direction for Citroën and Rip Curl
The Ami Buggy Rip Curl Vision captures the essence of electric freedom—compact, functional, and environmentally conscious. It reflects Citroën’s strategy to connect design innovation with youth culture, while Rip Curl reinforces its sustainability credentials through recycled materials and active lifestyle integration.
For Citroën, the collaboration is more than a branding exercise—it’s a market test for micro-EV lifestyle vehicles. If consumer response is positive, production variants could appear in select markets by 2026.
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