The new BMW i7 is the subject of a series of breathtaking photographs taken by the renowned photographer Nick Knight. The brand-new BMW i7 electric car enters a brand-new age of driving enjoyment and personalized mobility within the realm of premium automobiles. The BMW Group worked with fashion photographer and internationally acclaimed British artist Nick Knight on the launch campaign.
Photographer Nick Knight is based in the United Kingdom. "The BMW i7 represents the pinnacle of technological advancement. As a direct consequence of this tech, our goal has been to have the automobile set as a piece of art and shot by an artist with a stellar international reputation. "Never before has a BMW been exhibited artistically and progressively," said Jens Thiemer, BMW AG's Executive Vice President for Customer and Brand.
This is an example of Forwardism; Nick Knight has created a one-of-a-kind photo and film series that captures the beginning of a new era marked by the release of the new BMW i7 electric car. The delight of being able to see and experience the future only moments before it comes into existence is referred to as forwardism. This idea relates to the practice of persistently questioning and challenging commonly held beliefs and techniques to have the most positive experiences possible and build a brighter future for oneself. This photoshoot produced a collection of expressive, sensual, and equally original photographs of their artistic quality. These pictures cognitively disrupt traditional visual habits. Both still and moving images provide the impression of being painted with light and transport the spectator into a world rich in color, new possibilities, and feelings.
Challenging, courageous, and venturing into uncharted territory
Photographer Nick Knight is regarded as one of the most important and visionary artists working in the medium today. Since the beginning of his career, the British fashion photographer has eschewed the use of traditional norms in his work instead of focusing on continuously expanding his aesthetic and technological horizons. The artist, born in 1958, has established himself as a force in fashion photography thanks to his innovative partnerships with some of the most prominent designers. He questions preconceived conceptions of beauty by pursuing his ideals, takes on contentious societal topics, and engages in a debate between illusion and reality. In addition, he has a deep interest in experimenting with cutting-edge technology and fusing such endeavors with traditional photographic techniques in his works. And both he and his art are constantly evolving as a result.
The well-known advertising firm known as The Game was in charge of carrying out the advertising campaign, and its executive director, Thim Wagner, is the recipient of several awards. "Working with Nick Knight has been a remarkable privilege for me. I have been a fan of his work for many years, and I am aware that he has always been considered to be avant-garde development".
Since the beginning, Nick Knight's work has been characterized by audacity, irreverence, and an ability to stimulate thinking. Neither could it be a more apt description for the marketing effort used to introduce the new BMW i7 electric car. @via BMW Group.
