The Swedish car manufacturer Polestar is known for doing things in new ways and is now introducing a completely new way of buying the electric hybrid Polestar 1, before production is discontinued later this year. Potential buyers will be offered the opportunity to buy the car by exchanging artwork they already own to a value of 155,000 euros.
"I love the idea of buying a Polestar 1 with art. The car is special, and we wanted to find a unique way to celebrate it before production ends. It is handmade, unique and tangible, much like a work of art", says Thomas Ingenlath, CEO of Polestar.
Polestar's initiative comes in the midst of a new art boom, where new ways of shopping for art have emerged. From non-fungible tokens to a pair of Kanye West-designed shoes that sell for $ 1.8 million at auction.