Polestar has 1000 electric cars on the Denmark roads

1000 is a crucial figure in the automotive industry

Polestar came to Denmark last spring and delivered the first cars to customers in August 2021. In just seven months, Polestar has thus succeeded in having 1000 driving performance electric cars on Denmark's roads, which testifies that a new and digital business strategy has won.

"From the beginning, we have made it a central mission to make it easier for consumers to buy a car, and I think we have succeeded in that strategy quickly. I am very proud of the reception and overwhelming demand we have experienced in Denmark," says Henrik Bang, CEO of Polestar in Denmark, and continues:

"In the car industry, the rule of thumb is that there must be 1000 cars in the street scene before the Danes notice the fire on the roads. The people have long been ready for a digitalized approach to buying cars, and now we are here with 1000 cars in a launching country like Denmark, which is a result I am naturally really proud of."

Polestar 2 rushes into the top 10 list

It is the performance electric car Polestar 2, which with its unique design language and good driving characteristics, has particularly captured the Danes, and according to Henrik Bang, the first quarter of 2022 indicates a good year with the prospect of continued bustle across the board:

"Since the New Year, we have focused on home test drives so that even more Danes can easily and conveniently test drive a Polestar 2 from their private address or workplace. This has been reflected in the number of test drives, which is at a record high level with 1000 test drives every month, and not least, the Polestar 2 is ranked in a nice 6th place among the best-selling electric cars in the first quarter. It is stunning."

Digital strategy and direct contact with consumers

Polestar has become a well-known brand with massive exposure wherever you look in a short time. The company is primarily known for breaking with the car industry's traditional dogmas for car sales, where many physical dealerships have historically been widespread. However, Polestar goes other ways with a digital business strategy that focuses on 100 % online car sales and insists on direct contact with consumers. The direct consumer contact thus takes place online, from where it is easy to book test drives yourself, just as it is possible to physically experience Polestar's cars from the five Polestar Destinations in Vallensbæk, Nærum, Aalborg, Aarhus, and Vejle before purchase.