Ford is betting big on electric vehicles, and its latest offering is a practical and spacious van that can suit the needs of both small businesses and families. The 2023 Ford E‑Tourneo Courier is a fully electric version of the popular Tourneo Courier model, which has been sold in Europe since 2014.
The E‑Tourneo Courier is part of Ford's plan to invest more than $30 billion in electrification by 2025 and offer a zero-emission option for every vehicle in its European lineup by 2026. The company says the E‑Tourneo Courier will be produced at its Ford Otosan plant in Craiova, Romania, starting in 2023.
What makes the Ford E‑Tourneo Courier stand out?
The 2023 Ford E‑Tourneo Courier is designed to be a versatile and efficient vehicle that can adapt to different lifestyles and needs. According to Ford, it has a range of up to 217 miles on a single charge, which is more than enough for most daily trips. It also has a fast-charging capability that can replenish 80% of the battery in about 40 minutes.
The E‑Tourneo Courier can comfortably seat up to five people, with plenty of headroom and legroom. It also has a generous cargo space of up to 1,656 liters (58.5 cubic feet) when the rear seats are folded down. That's enough room to fit a standard Euro pallet or a large stroller.
The 2023 Ford E‑Tourneo Courier also comes with a host of smart features and technologies that make driving easier and safer. For example, it has a SYNC 4 infotainment system with a 12-inch touchscreen that supports wireless Apple CarPlay and Android Auto. It also has a wireless charging pad, a digital instrument cluster, and a head-up display.
The E‑Tourneo Courier also offers advanced driver-assist systems, such as adaptive cruise control, lane-keeping assist, blind-spot monitoring, rear cross-traffic alert, and automatic emergency braking. It also has a 360-degree camera system that helps with parking and maneuvering in tight spaces.
Who is the target market for the E‑Tourneo Courier?
The 2023 Ford E‑Tourneo Courier is aimed at customers who want a practical and affordable electric vehicle that can serve multiple purposes. It can be used as a family car for everyday errands or weekend trips or as a business vehicle for transporting goods or passengers.
Ford says the E‑Tourneo Courier will have a starting price of around $34,000 (€29,900) in Europe, which is competitive with other electric vans in the market, such as the Renault Kangoo Z.E., the Peugeot e-Partner, and the Citroen e-Berlingo.
The E‑Tourneo Courier will also benefit from lower maintenance costs and tax incentives compared to conventional vehicles. Ford estimates that customers can save up to $1,200 (€1,000) per year on fuel costs alone by switching to the E‑Tourneo Courier.
Why is the E‑Tourneo Courier important for Ford?
The E‑Tourneo Courier is part of Ford's strategy to become a leader in electrification and sustainability. The company has already launched several successful electric models, such as the Mustang Mach-E SUV and the F-150 Lightning pickup truck. The E‑Tourneo Courier will expand Ford's electric portfolio to include smaller, more affordable vehicles that appeal to a wider range of customers.
The 2023 Ford E‑Tourneo Courier will also help Ford meet its environmental goals and comply with stricter emissions regulations in Europe. The company has pledged to achieve carbon neutrality by 2050 and only sell electric passenger vehicles in Europe by 2030.
The E‑Tourneo Courier is expected to hit the European market in late 2023. Ford says it will reveal more details about the vehicle's specifications, features, and availability closer to its launch date.
The 2023 Ford E‑Tourneo Courier is an electric van that has received positive reviews from critics and customers alike. According to MotorTrend, it is the small electric van that America needs, but unfortunately, it will remain a European exclusive for now. The E‑Tourneo Courier has been praised for its spacious interior, smart features, and efficient performance.
How does the E‑Tourneo Courier compare to its rivals?
The E‑Tourneo Courier is not the only electric van in the market, but it has some advantages over its competitors. For instance, it has a longer range than the Renault Kangoo Z.E., which can only travel up to 168 miles on a single charge. It also has a larger cargo capacity than the Peugeot e-Partner and the Citroën e-Berlingo, which can only fit up to 1,275 liters (45 cubic feet) of cargo.
The E‑Tourneo Courier is more modern and stylish than its rivals, which look more like traditional vans. The E‑Tourneo Courier has a sleek front grille, LED headlights, and alloy wheels. It also has a choice of eight exterior colors and three interior trims.
The E‑Tourneo Courier also offers more customization options than its competitors. Customers can choose between two battery sizes: a 37 kWh battery that provides a range of 149 miles or a 52 kWh battery that provides a range of 217 miles. They can also opt for different seating configurations: a five-seat version with a 60/40 split-folding rear bench or a four-seat version with two individual rear seats that can slide and fold independently.
What are the challenges and opportunities for the E‑Tourneo Courier?
The E‑Tourneo Courier faces some challenges in the European market, where electric vehicles are still not widely adopted due to high prices, limited charging infrastructure, and consumer preferences. According to What Car?, electric vehicles accounted for only 10.5% of new car registrations in Europe in 2022, while diesel vehicles still dominated with 36.4%.
However, the 2023 Ford E‑Tourneo Courier also has some opportunities to grow its market share and appeal to new customers. For example, it can benefit from the increasing demand for delivery services and e-commerce, which require efficient and eco-friendly vehicles to transport goods and parcels. It can also attract families who want a spacious, versatile vehicle that accommodates their needs and activities.
The E‑Tourneo Courier can also leverage Ford's reputation and expertise in the electric vehicle segment, which the success of the Mustang Mach-E and the F-150 Lightning has boosted. Ford has been investing heavily in electrification and innovation, as well as partnering with other companies such as Volkswagen, SK Innovation, and Ionity to expand its production capacity, battery supply chain, and charging network.
The E‑Tourneo Courier is expected to be one of Ford's best-selling electric vehicles in Europe, along with the upcoming Ford E-Transit van and the Ford E-Fiesta hatchback. Ford hopes that offering a diverse and comprehensive range of electric vehicles will meet the needs and expectations of different customers and become a leader in electrification and sustainability.
The 2023 Ford E‑Tourneo Courier is an electric van that offers practicality, versatility, and efficiency in a compact package. It is ideal for customers who want a zero-emission vehicle that can handle different tasks and activities, from delivering goods to transporting family members.